I read a nice article today from Tom Searcy on Inc.com that talked about using the Apple model of sales: Don't sell the 'what', sell the 'why'. I think this approach is especially relevant to small businesses and start-ups, but I think all of us can benefit from harnessing the passion behind our work in the selling process. Searcy refers to a great TED talk about the same thing, so if you have 18 minutes, take a view, it's worth watching.
Marc
Online Presentation Software that Creates Conversation with the Audience
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