Changing the Game

A while back, a good friend of ours, Jonas Nwuke, sent us an interesting article about entrepreneurs that included this quote.  

"Some entrepreneurs spot and ride the waves of bigger trends, acting as catalysts, pushing the market into previously unforeseen territory. Others execute so well that they creatively destroy old markets as they nurture the new." 

- Sharon Greenstein, December 20th 2011 Digitopoly

There is certainly some truth to what the author is describing here; many business are started because a trend is rising that has not yet reached it's crest.  Entrepreneurs pour in their sweat (and money) to compete against vast armies of competition to build the best widget and hope that their efforts and execution turn them into the surfer that rides the wave to profitability.  But on the other end of that spectrum lies a stable industry waiting to be disrupted, and this is where we believe SlideStacks fits into the mix.  Not only are we paddling to catch the wave of online presentations, but we are also creating ripples in a more stable, 'old market' body of water: delivering presentations with slideware.  

To many of us, presentations feel stale, linear, and predictable.  We sit through endless series of slides while listening to a narrator - sometimes even after we've seen the deck in advance!  The issue is that traditional slideware forces us to go 'start to finish' through the content before we can (finally) get to the portion of the meeting where both sides actually connect and talk about what's in front of us.  This strategy is akin to throwing all of your slides at the wall to see which ones stick with the audience.  In contrast, SlideStacks is encouraging users to feel free to let the discussion bring the most critical issues to the table.  We can then skip the topics of lesser value and instead focus on what's most important to that particular audience while still supporting that conversation tactfully with slides and visuals.


Our goal with SlideStacks is ambitious: we've set out to disrupt the traditional presentations (and group meetings, for that matter) that many us regularly endure by creating more dynamic, efficient, and interesting communication between two parties.   We do this by building a technology that allows presenters to seamlessly place visuals into a dynamic conversation while displaying a greater emphasis on the interaction between the presenter and the audience.   In the coming weeks, we'll begin beta testing, and we hope that you'll join us in a revolution against boring presentations.

~Marc